Promoting Your Campus Events

Author admin acount on April 3, 2012 | Print | Bookmark
Promoting events via internal announcements

Genesee has a wide variety of ways to promote campus events. This list is not exhaustive and is in no particular order. Updates to the list or any corrections should be sent to the Help Desk.

BULLETIN BOARDS
at Batavia Campus/ Campus Centers / College Village

Pros:
-Easy to generate paper flyers

Cons:
-Need multiple copies for bulletin boards all over various campus sites

How to:
- 10 copies for all Batavia Campus -  Size: 5 ½ x 8 ½” Take your flyers to Student Activities for the “Ok” stamp. Flyers without the stamp will be removed every night from the Bulletin Boards. (It is advisable to get the approval stamp before making copies.)
-Send 100 copies for College Village for posting on each unit door -  Size: 5 ½ x 8 ½”
-Send 2 copies each for all 6 campus center via Intercampus mail - Size: 8 ½ x 11”
-Flyers for campus centers can be sent via courier


Genesis - Current Events Module

Pros:

-Seen by currently enrolled students

Cons:

-Only seen if the student logs in and goes to the "Student" page
-No Calendar link on the Faculty page

The events in the module are picked up from the Event Calendar. You need to get your event into the calendar to be seen on the page.


WEBSITE – Homepage – rotational photo

Pros:
-Very visible
-Offers “linkable” opportunity to another webpage

Cons:
-Requires a horizontal image that fits the space
-Generally limited to events that are of interest both internally and externally

How to:
-Contact MarCom to discuss.


WEBSITE  - Calendar

Pros:
-Publicly available on the external website
-User can subscribe to the calendar

Cons:
-Reader has to go to the calendar
-Text only

How to:
-There are multiple campus offices that have access to the calendar: Records, Student Activities, Theatre, Art Gallery, Library, and MarCom
-Contact the office if your event falls within their area
-Create a Help Desk call for an event, including all the information and edited text


"EVERYONE" Email

Pros:
-It’s easy
-Goes to Batavia and all campus center employees

Cons:
-Messages are only delivered to faculty and staff
-Text only, please

How to:
-In your Genesee email, send an email to everyone@genesee.edu
-Do not imbed photos or graphics


STUDENT EMAILS

Pros:

--There is no Student EMail distribution list at this time (August 2014)

Cons:
-No guarantee students read their Genesee email

How to:
-While this is currently available, only authorized users have access to prevent us from spamming students as much as we spam ourselves.
-Looking for someone to write/organize a weekly student newsletter that would be sent out by email


PRESIDENT’S NEWSNOTES

Pros:
-Widely read

Cons:
-Comes out monthly; may not be timely enough for an event
-Not really an event noticeboard

How to:
-Send any information to Cathy Costello


RESB /  Roadside Electronic Sign Board

Pros:
-Everyone sees it when they come to campus

Cons:
-Extremely limited text, (10) words or less
-Not easy to read especially if traffic is moving

How to:
-Send specifics to MarCom


CAMPUS VIDEO SYSTEM

Pros:
-Video screens are in strategic places around campus

Cons:
-At the busy times of the semester, there is an information overload
-Do not connect to campus centers

How to:
-Contact Media department for specification and information.


TECH BUILDING VIDEO WALLS

Pros:
-Large screens are easy to see to anyone in the Tech Building

Cons:
-These screens are only in the Tech Building
-Do not connect to campus centers

How to:
-Contact Media department for specification and information


PLEASE NOTE: Genesee Community College has multiple outlets in the social media network, listed below. Please go to our Social Media webpage for all the options:  http://www.genesee.edu/about/glance/socialmedia/


BLOGS

Pros:

-Can be used in conjunction with other methods
-Can include extended text and pictures/images

Cons:
-Reader has to go to the blog for all the information

How to:
-Contact Mary Jane Heider or MarCom if you about what you would like post information about your event through an existing blog


FACEBOOK:
  http://www.facebook.com/GeneseeCommunityCollege

Pros:
-Widely read by students

Cons:
-Reaches only Facebook users

How to:
-Anyone who has ‘liked’ the College page can post to the wall
-Contact MarCom to post multiple pictures or extended material


TWITTER:
  http://twitter.com/sunygcc/

Pros:
-Read by students

Cons:
-Reaches only to Twitter users

How to:
-Contact MarCom to post multiple pictures or extended material


TABLE TENTS (Student Union)

Pros:
-Read by students

Cons:
-Only seen by students who go to the Student Union
-Not placed in the Cafeteria

How to:
-Create tents and take 20 copies to Student Activities
-Student Activities will put into place


STALL WALL

Pros:
-Read by anyone using a bathroom stall

Cons:
-Monthly publication
-Used solely by the  Business Office for general Business process information
-Not used for general event announcements

How to:
-Contact the Business Office for more information.


BANNERS
– to be hung in the Forum

Pros:
-Read by anyone in forum

Cons:
-Must get banner created (permission to hang should be received through B&G before ordering a banner)

How to:
-Banners that need to be hung need to process a work order with Buildings and Grounds (and another order when it’s ready to take down)


OFF CAMPUS PROMOTIONS

To promote events and opportunities to the general public, please contact the MarCom at least 6 weeks before your event. If you log into Genesis, you can also go to Genesis / College Life / Office of Marketing Communications intranet site for details on all the options.

(updated 10/30/14)

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Category: faculty, staff, explanations, events

Last updated on October 30, 2014 with 2750 views